What's the Most Popular Digital Asset Management Software?

What's the Most Popular Digital Asset Management Software?

Jeff Dicker
September 1, 2022

Shopping for digital asset management software and want to compare the most top-rated options? Our guide covers:

Scroll to one of the DAM solutions from the list above to learn more about the most popular digital asset management software for your use case.

Brandfolder: Capterra’s Emerging Favorite DAM (2022)

Brandfolder is one of Capterra’s top-rated DAM software and we get consistently good reviews in categories like ease of use, features, customer service, value for money, and more — overall, Brandfolder has a 4.7-star rating from user reviews.

We’re one of the most popular digital asset management tools because our platform is flexible and scalable. Our approach to DAM set-up allows us to work with various business sizes and industries: We can support smaller businesses that want to switch to DAM software but have fewer resources to do so, and we can create custom packages for global organizations with more specific needs.

Now, let’s review Brandfolder’s top 10 features:

  1. Cloud storage (for hundreds of file types and formats) & Advanced Search: Manage all brand assets from a central location and quickly retrieve any file you need just by typing a related word or phrase, our AI does the digging for you.
  2. Automated metadata tagging: Brandfolder automatically organizes assets and adds the appropriate metadata information.
  3. User permissions: Share assets with other team members and control what they can do with the content.
  4. Custom share links: Share files with stakeholders and users outside of your organization; edit and update share links; monitor all file sharing.
  5. Guest upload links: Receive assets from outside collaborators directly in the DAM.
  6. Creative tools like templating studio, Advanced Video, convert & resize, and custom crop: Edit assets on the fly and easily create new digital content for projects.
  7. Reporting dashboard: Monitor user activity, asset usage, file sharing, and online publishing.
  8. Workspace: Brandfolder has a native project management suite so users can work together on digital projects.
  9. Brandguide: Publish brand guidelines in the DAM platform so users can access all of the necessary resources.
  10. Integrations & open-source API: Connect Brandfolder with other software in your workflows to seamlessly push digital files between systems.

Despite Brandfolder’s robust feature set, the platform is still rated as user-friendly because the features are intuitive enough to learn without a ton of training.

Canto: DAM System for Small Business

Canto's digital asset management software ranks #2 on Capterra’s list (for 2022) and receives a 4.5-star rating from reviews. Canto has always been a favorite DAM for small businesses because they have a simpler feature set, the platform is rated as easy to use, and they offer affordable pricing plans.

Here are some of Canto’s notable features:

Overall, reviews of Canto are positive: They also note Canto’s modern UI and say they enjoy using the software because it’s visually appealing.

Bynder: Top-Rated Cloud-Based Digital Asset Management Platform

Bynder is another name we see in many best DAM lists because (like Brandfolder) Bynder has advanced features and flexible set-up options. Bynder receives a 4.4-star rating from user reviews.

Some of Bynder’s notable features include:

Positive reviews of Bynder mention the customization options, vast feature set, and advanced DAM capabilities. However, those things can be both pros and cons.

Adobe Experience Manager: DAM Solution for Enterprise Teams (Already Using Adobe Creative Cloud)

Adobe Experience Manager (AEM) is popular for teams that already use Adobe software. Some of the features you can expect in Adobe’s DAM include:

Adobe has quickly earned a “Top Performer” title from Capterra and they receive a 4.3-star rating from user reviews.

Aprimo: Digital Asset Management System with On-Prem Options

Aprimo is a Content Operations Platform that provides a balanced mix of DAM and project management features. Overall, Aprimo receives good user reviews and is 4.0 stars on Capterra.

Some of Aprimo’s features include:

MediaValet: DAM Software for Marketing, Sales & Creative Teams

MediaValet's digital asset management software is a popular choice for marketing teams and creative agencies.

Overall, MediaValet receives a 4.7-star rating on Capterra.

Some of MediaValet’s notable features include:

Widen Collective: DAM + PIM Software Solution for eComm, Retail, CPG, & Manufacturing

The last name on our list, Widen, is popular amongst enterprise teams that need both DAM and PIM features. Widen is 4.4 stars on Capterra.

Some of Widen’s DAM features include:

When shopping for the best digital asset management software, consider…

  1. Your current situation: What software are you using to store your brand content? What problems do you experience?
  2. Your users’ needs: Who needs to access your content? What are they using your content for?
  3. Your team size and budget: Will you have a wide range of users accessing your DAM? Do you have a large asset library?

You can also schedule a free demo with our team to talk about what you’re looking for in a digital asset management solution.